Beautiful Hainan, a paradise for vacation. On October 19th, 2024, the Hainan Provincial Tourism Development Conference was held in Sanya. This is the first tourism development conference held in the name of the Hainan Provincial Party Committee and Provincial Government, and a major event in the development of tourism in our province. Discussing the integration of culture and tourism, and seeking cooperative development, the conference deeply analyzed the new trends and directions in the development of the tourism industry, clarified the new highlights and opportunities for the development of tourism in Hainan, and is of great significance for the whole province to create a new situation in tourism development, better build an international tourism consumption center, and empower the construction of Hainan Free Trade Port with high-quality tourism development.
Tourism is an effective means of developing the economy, increasing employment, and an important industry for improving people's living standards. Developing the tourism industry is an important focus for promoting high-quality development. The Third Plenary Session of the 20th Central Committee of the Communist Party of China also clearly pointed out the need to improve the system and mechanism for the deep integration of culture and tourism development. In this context, the development of tourism in Hainan not only undertakes significant missions, but also welcomes broad opportunities. As a tropical island province, Hainan has abundant and unique tourism resources and occupies an important position in the overall development of tourism in the country. Tourism development is regarded as one of the four leading industries to be promoted as a key focus. At the same time, one of the strategic positioning of Hainan's "three zones and one center" is to build an international tourism consumption center. It can be said that this conference is not only a way to enhance our understanding, but also a showcase of our image, inspiring us to make greater efforts to build a strong tourism province.
Building a strong tourism province requires high-level promotion. The conference explicitly proposed to "accelerate the construction of a strong tourism province, build an international tourism consumption center, and create a world-class tourism destination." From "international" to "world-class," these keywords reflect the "high positioning" of Hainan's tourism development, fully indicating that Hainan's tourism development cannot be limited to one place or region, and must be considered and positioned in the overall situation of free trade port construction and the global tourism development pattern. This requires us to deeply recognize that Hainan's tourism industry has great potential and must also make great achievements. We must effectively enhance our sense of responsibility and mission, take a high-level tourism development route, launch more tourism products with Hainan's recognition, provide tourists with more diversified and high-quality tourism experiences, and make Hainan a popular international tourism consumption center for both domestic and foreign tourists.
The integration of culture, sports, and tourism is crucial for building a strong tourism province. From the "out of the circle" and "acclaimed" Sushi themed cultural relics exhibition, to the high popularity and high flow performing arts economy, to a series of high-level and high standard international and domestic sports events... In recent years, Hainan's cultural and sports tourism integration has constantly taken new steps and merged into Xintiandi, which also proves once again that only by taking culture as the soul and deeply promoting cultural and sports tourism integration can tourism development improve its taste, enrich its connotation and become more attractive. We need to follow the trend of tourism development, adhere to the comprehensive and coordinated development of cultural and sports tourism, promote cultural and sports tourism through tourism, strengthen resource integration, accelerate integration and innovation, continuously expand new paths and models of "tourism+" and "+tourism", continuously extend the industrial chain, create new value, and stimulate new formats, striving to form more popular cultural and sports tourism products, and bring more high-value "retention".
Building a strong tourism province, high-quality services are the guarantee. The tourism industry belongs to the modern service industry and must be supported by high-quality services. In recent years, Hainan has continued to make efforts in tourism services, such as exploring and implementing a pre compensation mechanism, effectively safeguarding consumer rights, and making "Hainan Safe Travel" a business card; For example, the high-quality construction of a circular tourism road provides tourists with diversified and comprehensive circular tourism experiences, forming a good reputation for tourism services. We need to follow the deployment requirements of this conference on "creating a good tourism environment", make persistent efforts, and continuously improve the reputation and overall image of Hainan tourism by focusing on standardization, facilitation, standardization, and informatization. At the same time, actively promoting open cooperation in the tourism industry, improving the level of international tourism services, and better attracting domestic and foreign tourists to gather in Hainan.
The development of tourism has unlimited potential. We should take the successful convening of this conference as an opportunity to seize the development trend, seize the opportunities of the times, build a collaborative and shared tourism work pattern, focus on the world, benchmark against first-class, and demonstrate greater achievements in Hainan tourism in a broader world with a more open attitude, more diverse supply, and higher quality services. We will better promote the construction of a strong tourism province, build an international tourism consumption center with high quality, and strive to create a world-class tourism destination. (Hainan Government Network) Hong Kong International Network Television/2022.10.22